Faire Growth Built Around How Wholesale Buyers Decide
Your Faire storefront is more than a product catalog. It is part of your wholesale sales experience.
As a Faire growth agency, Universal Digitals helps brands improve their Faire presence and wholesale buying experience: storefront, product listings, search visibility, wholesale information and the retailer journey. We are independent and not affiliated with Faire.
Your Faire Store Should Do More Than List Products.
Faire growth means improving the parts of your wholesale presence you control: how retailers find your products, how clearly your storefront and listings explain them, and how easy it is to move from interest to a first order and then a reorder.
Retailers need to quickly understand what your brand sells, who your products are for, what makes them different, and why they should consider carrying them.
We focus on making that information clearer, easier to navigate, and more useful to wholesale buyers.
Many brands sell direct on Shopify and wholesale on Faire. When that is the case, the same thinking carries across our Shopify CRO and Shopify SEO work.
Faire SEO, CRO and wholesale growth, end to end.
Faire Store Optimization
Review and improve the overall store experience, brand presentation, navigation, product organization and retailer journey.
Faire SEO
Improve product and storefront content so it is clearer and easier for relevant retailers to find and understand.
Faire Product Listing Optimization
Improve product titles, descriptions, benefits, specifications, imagery and other listing information.
Faire Storefront Optimization
Refine the brand story, collections and layout retailers see when they land on your Faire storefront.
Faire CRO
Apply conversion focused thinking to reduce friction and make it easier for a retailer to move from interest to order.
Faire Wholesale Growth
Clarify positioning, pricing presentation and minimums so the wholesale offer is easier to evaluate.
Retailer Acquisition
Present products in a way that helps the right kind of retailer see why they belong in their store.
Wholesale Merchandising
Organize products and collections into a clearer, more retailer friendly catalog.
Faire Account Management
Provide ongoing optimization and content improvements when continued support is required.
Faire Search Visibility
Review listing structure and wording to identify opportunities for clearer, more discoverable products.
Each Part of Faire Growth, Explained.
Faire Store Optimization
A review of the whole storefront a retailer sees: brand story, collections, navigation and how products are grouped. The aim is a store that explains itself quickly and feels ready to buy from.
How we optimize Faire storefrontsFaire SEO
Clearer product titles, descriptions, categories and storefront content so relevant retailers can find and understand your products. We work from general marketplace search practice and Faire's own public guidance, and never promise rankings.
Our approach to Faire SEOFaire Product Listing Optimization
Listing by listing improvements to titles, descriptions, benefits, specifications and imagery, plus the catalog structure that ties them together, so each product answers the questions a buyer has before ordering.
Improving Faire product listingsFaire CRO
Conversion focused thinking applied to wholesale: finding where retailers hesitate between discovery, evaluation, trust, a first order and a reorder, and reducing that friction.
Faire conversion optimizationFaire Wholesale Growth
Clarifying positioning, pricing presentation, minimums and the wholesale offer itself, so a retailer can evaluate the opportunity without guesswork.
Building wholesale growth on FaireRetailer Acquisition
Presenting products so the right kind of retailer can see why they belong on their shelves: who the product is for, how it sells, and how it fits their store. Covered in depth within our wholesale growth work.
Retailer focused growthWholesale Merchandising
Organizing products and collections into a catalog that is easy to browse and easy to buy from, with sensible groupings, consistent naming and a clear hero range.
Catalog and listing structureFaire Account Management
Ongoing support when a brand wants continued improvement: new product listings, seasonal updates, content refinements and regular reviews of the storefront.
Ongoing Faire account supportOptimize Every Step of the Retailer Journey.
Getting a retailer to discover a product is only the beginning.
The product presentation needs to help them understand the offer, evaluate the opportunity, and decide whether the product is right for their store.
Universal Digitals focuses on improving the experience throughout that journey.
- 01Discover
- 02Understand
- 03Evaluate
- 04Trust
- 05Order
What We Review
- Faire storefront presentation
- Brand positioning
- Product titles
- Product descriptions
- Product benefits
- Product images
- Product categories
- Catalog organization
- Wholesale pricing presentation
- Minimum order information
- Product discoverability
- Retailer buying journey
- Trust signals
- Calls to action
- Product content
- Overall storefront experience
Wholesale Growth Starts With a Better Buying Experience.
Our conversion focused approach isn't limited to traditional ecommerce websites. We apply the same decision focused thinking from our Shopify CRO work to wholesale storefronts.
- Clear information.
- Better product presentation.
- Stronger positioning.
- Less friction.
- A clearer path to action.
Who We Help
Product Brands
Brands expanding into wholesale.
Emerging Consumer Brands
Brands launching on Faire.
Established Brands
Brands with existing Faire stores that need optimization.
How Universal Digitals Approaches Faire Growth
Every engagement starts from your brand, your products and the retailers you want to reach. Nothing is changed before the current storefront is understood, and every recommendation is tied to a clear reason.
- 01
Discover
Understand the brand, products, target retailers and current Faire presence.
- 02
Diagnose
Identify opportunities across storefront presentation, product listings, content and retailer experience.
- 03
Optimize
Implement or recommend improvements based on the agreed scope.
- 04
Refine
Continue improving the Faire experience when ongoing support is required.
Faire Growth FAQ
What does a Faire growth agency do?
A Faire growth agency helps brands improve how their Faire presence supports wholesale buying: storefront, listings, search visibility, merchandising and the retailer journey. Universal Digitals is independent and is not an official Faire partner.
What does a Faire Expert do?
A Faire Expert helps brands improve their Faire storefront, product listings, catalog presentation, wholesale information and overall retailer experience.
Can you help brands that sell on both Shopify and Faire?
Yes. Many brands sell direct on Shopify and wholesale on Faire. We can work on both, using the same decision focused approach.
Can you optimize an existing Faire store?
Yes. An existing Faire storefront can be reviewed and optimized based on its current structure, products and business goals.
Can you optimize Faire product listings?
Yes. Product titles, descriptions, benefits, images, organization and other listing elements can be reviewed and improved.
Can you help with Faire SEO?
Yes. We can review the structure and content of Faire listings and identify opportunities to make products clearer and more discoverable.
Do you work with brands outside Nigeria?
Yes. Universal Digitals can work with brands internationally.
Do you guarantee Faire sales?
No. Optimization focuses on improving the storefront, product presentation, discoverability and retailer experience. Sales depend on multiple factors outside the scope of the optimization itself.
Ready to Improve Your Faire Store?
Let's identify the opportunities that could make your products easier for retailers to discover, understand and evaluate.
Ready To Find Your Biggest Growth Opportunity?
Let's talk about your Shopify experience, where customers are getting stuck, and where the biggest opportunities may be.
- 30 minute strategy call
- Shopify growth discussion
- No pressure