Retailer acquisition on Faire means getting more of the right stores to place a first order. There are two routes: being found by retailers already on Faire, and bringing retailers to Faire yourself. Both depend on a clear idea of which retailers you want.
Start with a target retailer profile
Write down, for your best fitting store types:
- What they sell and their typical price points.
- What their customers care about.
- Order size they are likely to start with.
- What would make them hesitate.
A candle brand's ideal profile might be "independent gift and home stores selling mid priced gifts, who value packaging and a local story". Everything below builds on this.
Route 1: Be found on Faire
Documented by Faire. Faire ranks relevant products using listing text, the retailer's own activity and brand performance, and personalises results for each retailer (Faire Help Center). Faire also says it aims to show brands to retailers who are a good match.
Practical steps:
- Use the words your target retailers would search. See our Faire SEO guide.
- Keep attributes accurate so you appear in filtered searches (Faire Help Center).
- Make your first screen speak to your target store type.
- Review minimums for first time buyers, balancing margin and shipping (Faire Help Center).
Route 2: Bring your own retailers
Documented by Faire. Faire Direct lets brands share a link or website widget with retailers, and Faire recommends it as a way to grow sales and conversion (Faire Help Center; Faire blog). Check the current terms in your brand portal.
Practical steps:
- Add a "Stock us" or "Wholesale" link on your website pointing to your Faire Direct link.
- Share it with existing stockists, trade show contacts and inbound enquiries.
- Include it in your email signature and wholesale line sheet.
Outreach that respects retailers
- Contact stores that genuinely fit your profile, not everyone.
- Personalise: mention why the product suits their store.
- Keep it short, with one clear link.
- Follow up once, then stop.
Do not claim stockist numbers, sales results or endorsements you cannot prove.
Turn first orders into relationships
A first order is a trial. Ship accurately and on time, include a short thank you, and follow up after delivery to ask how it is selling and whether they would leave a review (Faire Help Center).
Measure
Track new retailers per month, first order conversion and reorder rate by source (Faire marketplace vs your own invitations). Keep the approaches that bring retailers who reorder.
For help building an acquisition plan, see our Faire wholesale growth service or book a strategy call.
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Universal Digitals is an independent agency and is not affiliated with, endorsed by or certified by Faire. Faire changes its platform over time, so check the linked Faire help pages for the current guidance.